Social Networking Apps Performance in Colombia: Q1 2025

Sensor Tower provides an insightful overview of the top social networking applications in Colombia for the first quarter of 2025. Here's how each app performed:

Threads saw its weekly downloads peak at around 106K in early January, with a gradual decline reaching approximately 63K by mid-March. However, a notable spike occurred at the end of March, with downloads climbing back to 103K. The app maintained a robust number of weekly active users, starting at 4.5M and showing an upward trend to nearly 4.9M by the end of the quarter.

Telegram Messenger experienced consistent growth in weekly revenue, beginning at $6.1K and increasing steadily to $7.9K by the end of March. Weekly downloads remained relatively stable, with minor fluctuations, peaking at around 118K in January. Active user numbers hovered around 10.5M, with slight increases and decreases throughout the quarter.

Facebook maintained a strong presence, with weekly downloads reaching their highest at over 258K in late January. However, downloads gradually decreased to approximately 163K by the end of March. Revenue fluctuated, peaking at $11.6K in late February, while active users remained steady, averaging around 25.6M.

WhatsApp Messenger demonstrated impressive download numbers, starting at 145K and peaking at 191K in mid-January. Despite a decrease towards the end of the quarter, downloads remained substantial at 102K. The app consistently engaged a massive user base, averaging around 36.7M active users throughout the period.

Google Meet showed a steady increase in weekly downloads, starting from 10.6K and peaking at 22.3K in February. Active users also rose significantly, starting from 1.3M and reaching nearly 2.5M by the end of March.

These metrics illustrate the dynamic landscape of social networking apps in Colombia, with each app exhibiting unique trends in user engagement and downloads. For more detailed insights, visit Sensor Tower.